EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following ...

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