KMART HIRES KELLY COOK AS CMO Kmart has tapped DSW veteran Kelly Cook to revamp its marketing efforts with a “brand relaunch and omnichannel transformation.” The hire comes after a tumultuous few years that saw former CMO Andrew Stein exit the discount chain for Big Lots and then an interim ...
The post EXECUTIVE MOVES: NEW CMO AT KMART, PROMOTIONS AT DANECRAFT appeared first on Accessories Magazine.