Price is Brick-and-Mortar’s #1 Concern; But It Shouldn’t Be

When Retail Systems Research (RSR) interviewed 1,266 retailers about their top three challenges, “consumer price sensitivity” was the most common complaint (55%). This was even up from 2016, when 50% of executives cited it most prominently, notes eMarketer Retail. But in actuality, long lines and salespeople complaints ranked high. But ...

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