The Harris Poll® 2016 EquiTrend® Study is out and the 28th annual study shows that in the fashion retail world, leaders include Macy’s, Nordstrom, Kohl’s.com, DSW Shoes and TJ Maxx. Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors–Familiarity, Quality and Purchase Consideration–that result ...
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