DECKERS RELAUNCHES KOOLABURRA AS UGG’S ‘MORE AFFORDABLE’ SISTER LABEL

Ladies and gentlemen, meet Ugg’s “little sister”: Koolaburra. The Santa Barbara-based footwear label, which was acquired by Deckers Brands more than a year ago, is now being re-positioned as Ugg’s “more affordable” sister brand, where everything will be under $100. “In terms of positioning, Ugg is a premium brand that’s sitting ...

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