Why are consumers so loyal to the world’s most elite brands? Hitting bookstores this September, The Participation Game: How The Top 100 Brands Build Loyalty In A Skeptical World, explores customer loyalty to brands such as Aeropostale, Target, Nike, Adidas, Victoria’s Secret, Forever 21, Kohl’s, Macy’s, GAP, Gucci, Anthropologie, TOMS, Amazon and ...
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