Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

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Even the most die-hard brick-and-mortar fashion boutiques understand the benefit of selling online in today’s digital age. But not every retailer has the money, time, manpower or even technological know-how to run an e-commerce business. Luckily, digital retail platforms like Shoptiques and Farfetch do the work for them—marketing and selling …

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Are you using Snapchat in your marketing? You might want to consider it.  eMarketer projects 58.6 million US consumers will use Snapchat at least once per month in 2016. This user estimate would represent 28.3% of US smartphone users and 18.1% of the US population. Consider this: just two years ago, Snapchat was …

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You’ve heard of name-your-own price travel booking site Priceline, right? And you’ve certainly heard tales of fashion customers asking for discounts at the retail counter (if you haven’t experienced it yourself), not to mention online marketplace eBay where shoppers can make an offer to the initial price “ask”. So has …

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Off-price retailer Burlington Stores, Inc. announced its results for the second quarter and six months ended July 30, 2016. Overall, EPS of $0.39 beats by $0.09, while revenue of $1.26B (+ 10.5% Y/Y) beat by $20M. Highlights included a 9.7% increase in…

Sears Holdings Corporation announced financial results for its second quarter ended July 30, 2016 and it wasn’t good (although a loss was narrowed). In summary: Revenues dropped to $5.7 billion in Q2, compared to revenues of $6.2 billion for Q2 2015. Comp sales at Kmart and Sears Domestic stores declined 3.3% …

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Iconic Swiss watchmaker Omega is the newest brand to expand into luxury sunwear. The collection, in partnership with Marcolin Eyewear in Italy, adds to Omega watches and jewelry and grows the label’s lifestyle positioning. Launching this month, the sunglasses take inspiration from Omega’s heritage and products, with details from various …

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For Fall 2016, Bloomingdale’s has teamed up with NYC artist Greg Lamarche to illuminate the retailer’s 100% Bloomingdale’s fall campaign. Lamarche’s inspiration comes from the energy of the city and its role as an incubator of graffiti art. “Being a native New Yorker, for me Bloomingdale’s was part of my …

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Express, Inc. released its financial results for the second quarter of 2016, ended July 30, 2016, and it wasn’t good. Overall, Comparable sales (including e-commerce sales) decreased 8%, compared to a 7% increase in the second quarter of 2015. E-commerce sales declined 7% to $70.1 million. Net sales decreased 6% to $504.8 million from $535.6 …

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