GUEST EDITORIAL: HOW TO KEEP YOUR BRAND’S SUCCESS IN PERPETUAL MOTION

Sometimes, it takes an embarrassing experience for a good entrepreneurial idea to come by. Such is the case for Shelby Mason, who turned an airport “disaster” into a successful brand of innovative legwear. After launching her brand Bootights in 2010, Mason reflects on her humble beginnings and how she has continuously kept …

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MACY’S ROLLING OUT ITS IRIS APFEL X INC. COLLAB THIS MONTH

Macy’s has teamed up with fashion’s hottest cover girl! The recently turned 95-year-old Iris Apfel (happy birthday, Iris!) has partnered with I.N.C International Concepts, exclusively at Macy’s, for a line of clothing and accessories that’s just as vibrant as she is. Aptly named “Iris Meets INC”, the clothing and jewelry …

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MARSHAL COHEN’S NPD BLOG: NEW RULES FOR BACK-TO-SCHOOL

As part of our ongoing Industry Experts column, we are reprinting a blog posting from Marshal Cohen, Chief Industry Analyst for NPD Group. The original post ran here.  Another school year is here and that means shopping for everything from pencils and pants, to comforters and coffeemakers. One-third of consumers …

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FURLA SURGES IN Q2 REVENUES

Italian leathergoods brand FURLA is having a growth spurt. After finishing 2015 with its highest results ever in terms of sales and profitability, the FURLA Group continued its upward trajectory, with revenues in the first half of 2016 increasing 28%. …

NORDSTROM TEAMS UP WITH J.CREW

Nordstrom is continuing its successful tactic of partnering with other retailers for in-store, limited collection. Starting September 12th,Nordstrom (select full-line stores and Nordstrom.com) will sell an edited collection of the J.Crew Collection. The assortment will include women’s apparel and accessories, with petites sold online only. The pieces will be merchandised …

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ABERCROMBIE CONTINUES ITS STRUGGLES; DECREASED TOURISM PARTLY TO BLAME

Ohio-based retailer Abercrombie & Fitch has reported negative second quarter results. The company’s GAAP net loss per diluted share for the quarter, which ended July 30, 2016, was $.019 per diluted share. Net sales were $783. 2 million, a decrease of 4 percent over last year, and comparable sales were …

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EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

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OMNICHANNEL OPTIONS FOR BOUTIQUES, EVEN IF THEY DON’T HAVE A WEBSITE

Even the most die-hard brick-and-mortar fashion boutiques understand the benefit of selling online in today’s digital age. But not every retailer has the money, time, manpower or even technological know-how to run an e-commerce business. Luckily, digital retail platforms like Shoptiques and Farfetch do the work for them—marketing and selling …

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