Finicky Millennials Most Open to Joining Fee-Based Loyalty Programs

Cincinnati–Do you cringe at the idea of paying a fee to join a customer loyalty program? Chances are you’re not a Millennial. A LoyaltyOne nationwide survey of 1,005 consumers in May 2015 reveals that Millennials ages 18 to 35 scored significantly higher than any other population segment for being open minded in investing in a […]

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