Macy’s Teams Up with AwesomenessTV for New Gen Z Brand

New York– Macy’s has partnered with AwesomenessTV to debut In Awe of You, a lifestyle brand aimed at the Gen Z (AKA “Post-Millennials” or “Plurals”) ingénue. The line features coquettish dresses, trendy clutches and other whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores this month, In Awe of You is […]

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