Kaye Davis Promoted at Atlanta’s AmericasMart

Kaye Davis, who joined AmericasMart Atlanta in 1987 as Fashion Director, has been named Vice President, Fashion Business Development. In her new role, Davis will work with leasing and development teams to cultivate trend-driven product selections. She will be responsible for identifying and cultivating brands—especially in the Mart’s social occasion category. Davis, who was Fashion […]

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Marketing: Vera Bradley’s “Daymaker”

Introducing the “daymaker.” You heard it here first. Or maybe you didn’t. Because if you’ve been following the public pronouncements of the Vera Bradley brand during the last few weeks, you’ve heard “daymaker” used as a synonym for the company’s target customer. Earlier this month, in a call with financial analysts, president and CEO Robert […]

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