Ultra Violet is Pantone’s 2018 Color of the Year

Amethyst, get ready: Ultra Violet is the 2018 Pantone Color of the Year. Global color authority Pantone has selected Ultra Violet, Pantone #18-3838, for next year’s key color, considering this “spiritual, cosmic” hue as an “enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status …

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