CONSUMERS INCREASINGLY EMBRACING BRANDS THAT GIVE BACK

Giving is the new receiving. As many brands turn to philanthropy and consumers assuage “fashion guilt” with items that offer percentage-based donations, having a cause-based element in the retail formula is smart business. When choosing between two brands of equal quality and price, 90% of U.S. shoppers are likely to …

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PVH TO LICENSE WARNER’S SOCKS & HOSIERY WITH USA LEGWEAR

PVH Corp. subsidiaries have entered into a license agreement with USA Legwear LLC under which USA Legwear will manufacture, sell, distribute and promote women’s hosiery and socks under the Warner’s brand. Products will launch for Spring 2018 and be sold primarily in leading department stores, specialty stores, national chains and …

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