EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

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OMNICHANNEL OPTIONS FOR BOUTIQUES, EVEN IF THEY DON’T HAVE A WEBSITE

Even the most die-hard brick-and-mortar fashion boutiques understand the benefit of selling online in today’s digital age. But not every retailer has the money, time, manpower or even technological know-how to run an e-commerce business. Luckily, digital retail platforms like Shoptiques and Farfetch do the work for them—marketing and selling …

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