RETAILERS LURE (POTENTIAL) CUSTOMERS INTO STORES WITH POKEMON GO

Pokemon Go didn’t just drive billions of dollars into Nintendo’s market value and help kids get off their butts and moving their legs as they wander around town looking to “get ‘em all” and capture Pokemon characters. Retailers are learning how to sell ‘em all too. The augmented reality game from …

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NPD: OFF-PRICE CONSUMERS ACCOUNT FOR 75% OF APPAREL PURCHASES

Consumers who purchase at off-price retail outlets are a growing group, according to The NPD Group, a market and business information firm. A recent NPD research has found out that off-price buyers now represent two-thirds of all consumers. They are savvy shoppers who comprise 75% of apparel purchases across all retail channels, …

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