Digital Marketing Missing Out on Baby Boomers?

New York—As marketing becomes more digital brands are hungry to acquire the Millennials as customers. But in the march toward these goals, another huge consumer segment may be missed. According to eMarketer, “Trouble is, the US baby boomer generation—still a large cohort, and with an outsized portion of total purchasing power—has a far-below-average rate of […]

The post Digital Marketing Missing Out on Baby Boomers? appeared first on Accessories Magazine.

Christian Louboutin Opens Expanded Madison Avenue Shop

New York—If only “Sex and the City” were still on TV, you can bet the girls would wind up at Christian Louboutin’s newly expanded boutique at 965-967 Madison Avenue. The merchandise covers an array from men’s and women’s shoes, bags and small leathergoods, as well as Christian Louboutin Beauté. The brand’s previous 4,400 sq. foot […]

The post Christian Louboutin Opens Expanded Madison Avenue Shop appeared first on Accessories Magazine.

Faith Equality Index Debuts, Scores 300 Brands

Raleigh, NC—Faith Driven Consumer— representing 41 million Christian consumers who spend $2 trillion annually–has earned recognition for rating the faith compatibility of major brands both in the consumer and entertainment spheres, as well as serving as a voice for this community. Today, building on more than four years of research and behind-the-scenes work with major brands, Faith Driven Consumer […]

The post Faith Equality Index Debuts, Scores 300 Brands appeared first on Accessories Magazine.